Media/PR/Communication
30 Seconds, Not 30 Minutes
What would you say if your presentation could last only 30 seconds, rather than 30 minutes? This tip will improve the impact of any talk, along with others in this brief post from author and consultant Ron...
Should CEOs Blog?
Many CEOs blog--but should they? That depends on who the audience is, how comfortable and committed the executive is, what the goals are, and whether it's easy to follow certain 'rules of the road.' Helpful tips a...
VC Rockers: Keep Day Job
Four Foundry Group VC partners have released a music video poking fun at their industry. These guys may be successful investors, but the tongue-in-cheek recording suggests they oughtn't give up their day jobs any ...
Romney: the CEO Candidate?
For their President, do Americans want a career politician or a successful CEO? Mitt Romney is hoping for the latter, shaping his message around his private sector...
And the Oscar Goes To...
...the CEO who uses drama and narrative to connect with employees, customers, and investors. Stagecraft plays an essential role in charismatic leadership, according to the authors of recent...
Are YOU an Overconfident CEO?
New research finds that very bullish chief executives are more likely to offer voluntary earnings guidance and to fall short of the expectations they set. Identifying these 'overconfident' CEOs could have ...
So It's True!
The old adage that all publicity is good publicity--even when it isn't--seems to be borne out by new research at Stanford's GSB. Panned books sold more after the reviews were published. Does that mean CEO scandals...
When Unhappy Customers Get Viral
Social media spreads positive feedback quickly and cost-effectively to prospective customers. But what if an unhappy client gets loud--online? New research suggests the process for responding to complaints matters a...
Why So Quiet in the C-Tweet?
This post examines the limited on-line presence among CEOs and suggests this is an integral part of every leader's mandate. Becoming more 'social' requires effort. Check out...
When Silence Isn't Golden
Nature abhors a vacuum, and as CEO, it's your job to fill it. Communication is central to a corporate leader's success, but never more than in a start-up, where for an entrepreneur, it's essential.
Hurd Mentality: HP Board Next to Go?
HP's board avoided transparency when communicating their decision to part company with Mark Hurd. Seeking shareholder input is an extreme method, but in light of the resultant share price declines, some are left...
Perfect Counter-indicator
Tony Hayward, BP's departing CEO, offers a cautionary tale about leadership and crisis management. The HBS prof's post labels his (numerous) errors in categories and imagines a different outcome, ...
Attracting Media Coverage 101
Are some firms media darlings? Do you have to hire a PR firm to score coverage for your company? These simple tips could increase your chances of landing the press you desire, whether you engage a...
Jump-start Your Website--3 Easy Ideas
Take existing social media tools, add a modest investment--and in short order reap revenue growth, enhanced online presence, and increased brand awareness. Which of these tips have you implemented? Any on the horizon?
Site for Sore Eyes?
Does your small business website make one of the common errors cited in this piece? Read on to avoid costly but preventable pitfalls and optimize your customer's experience.
Don't Twitter Your Time Away
Let these software services manage your time spent tweeting, or following others on Twitter. Whether you want to streamline your dashboard, schedule tweets in advance, track who's tweeting about your company, or know who's no longer 'following' you,...
Social Networking for CEOs
Networking is an essential skill for all CEOs, yet increasing demands make it more and more challenging. In this short piece, CEOs share their best tips for connecting with peers, including online social networks (like ExpertCEO)!
Twitter: Permanently Pre-Revenue?
Is Twitter merely a white-hot novelty or can it become a sustainable, profitable business? This question is tackled by Wharton profs, industry analysts and various pundits in this review of Twitter's business model options. Would you PAY for...
To Tweet or Not to Tweet
Want to tweet but unsure how to begin? This short tutorial contains everything you need to experiment and learn how to harness this white-hot tool to drive your business. Read full post
CEOs: Twits or Tweeters?
Don't delegate the set-up of your new Twitter account, advises the Washington Post in this snapshot of how CEOs are using microblogging to connect with their constituents.
