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Is Free Your Favorite Price?

Labels: StrategyMarketing
Malcolm Gladwell reviews Free: the Future of a Radical Price, the latest manifesto from Wired Editor Chris Anderson (who also wrote the bestseller The Long Tail) in this New Yorker piece. Less a trend than a law of nature in the digital age, Anderson argues that all paths lead inexorably toward free information where ideas are the coin of the realm. Read full review

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