ExpertCEO

  • Full Screen
  • Wide Screen
  • Narrow Screen
  • Increase font size
  • Default font size
  • Decrease font size

Path to Enchantment

Labels: Strategy, Marketing

Guy Kawasaki's best-selling new book, Enchantment, argues that companies should offer products customers can't wait to buy.  Enjoy the recent author interview, or read this excerpt.

Read this article

Return to Spotlight Home

Make a comment (you must be logged in).

0 Comments

About Us     Terms of Use      FAQ (help)     Tags     Privacy

You are here In The Spotlight More ITS Articles Strategy/Innovation Path to Enchantment