Scale, goals, and core competencies are good, unless they masquerade as strategies, says this HBS analyst and author. Are any of these five common corporate strategy errors familiar?
Interesting to me that you selected this article to highlight, as I also selected to comment on in my personal blog . I won't be posting this one until next week, but in a nutshell I found this completely applicable to nonprofit businesses as well. #1 strikes me in particular. So often nonprofits think all they have to do is become whizzes at marketing and fundraising and their problems will be solved. Not true, if their prospective donors want silk purses, they become great at selling silk purses, but they actually only produce sow’s ears. Nonprofits talk a lot about mission (aka value proposition) but don’t always focus strategically on building the mix of programs and services that will optimally deliver on that mission.
claire axelrad makes this comment
Friday, 09 December 2011